Official: New Rolls-Royce Phantom (2018)

Though one would have expected more changes after being in the works for twelve years or so, the new 2018 Rolls-Royce Phantom is improved over the previous model substantially enough so as not leave much room for complaints. The ultimate luxury saloon gets a new chassis, a better engine, and a mind-boggling array of luxury features, most of which have become a lot more sophisticated than before. 

You see, with the 2018 Rolls-Royce Phantom luxury is not just about the wood and leather and glass in the cabin, although you do get a healthy supply of those in a wide range of colors and themes. Their approach to luxury motoring has always been that of an artist trying to create something that feels great to look at, to touch, to behold. It’s an all-encompassing experience, luxury with Rolls-Royce, arrived at through a combination of sensations and feelings.

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That is why they spend a long time perfecting the ride and achieve that characteristic Rolls-Royce waft, adjusting the acceleration of the new 570 hp and 700 Nm V12 engine to match it, and making sure the car still has the world’s most quiet interior. The new Phantom boasts an all-new aluminium ‘Architecture of Luxury’ with  ‘Magic Carpet Ride’ and no, these are not just lofty words. The interior design and its luxury features are designed around the passenger with ‘The Embrace’ concept, where he or she can enjoy a whole new level of luxury motoring with ‘The Suite’ and ‘The Gallery’ bespoke treatments tailored exclusively for them.

Check out this video and get a full explanation of the 2018 Rolls-Royce Phantom and check out also the Great Eight Phantom exhibition:

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“This realisation was a moment of clarity about the destiny of Rolls-Royce,” reflects Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “Every one of our customers – each a connoisseur of luxury in the extreme – were asking for something more individual to them, not less. We were adamant that that was what they should have.”

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